The difference between web/app and digital signage campaigns

Sturely clearly distinguishes between “Web & App” campaigns and Digital Signage campaigns in various places within the application, including through two separate tabs on the dashboard.

Web & app campaigns deliver content via placements on websites and applications and are measured in impressions and clicks, while digital signage campaigns deliver content on physical screens and are measured using signage-specific KPIs such as the number of screens, playback cycles, total airtime, and uptime.

This distinction is not merely cosmetic: the underlying delivery logic differs fundamentally, because a digital signage screen continuously plays content according to a schedule or playlist, while a web placement displays content the moment a visitor loads the page. When setting up a campaign, it is therefore important to determine in advance whether it is intended for web/app, for digital signage, or for both, so that the correct element types, placements, or screens are linked to the campaign.