Overview of user roles: Admin, Webmaster, and Marketeer

Sturely uses a role-based access model, which means that the features a user sees and can perform depend on the role assigned to him or her. There are three main roles in user management: Admin, Webmaster, and Marketeer. These roles are not merely organizational; they also determine which parts of the platform are accessible, which helps limit the risk of unintended changes.

An Admin typically has the most extensive permissions and is responsible for the entire system: user management, system settings, domains, and the subscription.

A Webmaster focuses primarily on the technical aspects of implementation, such as domains, placements, and the associated embed scripts.

A Marketer works primarily at the day-to-day operational level: campaigns, elements, display rules, and the analytics modules.

This structure is a guideline based on common usage; the actual permissions for each role are determined by your organization in consultation with Sturely.