The Difference Between Generic, A/B Sets, and Signage Elements

The Elements page is divided into three tabs, each displaying a different type of creative content.

The Generic tab contains the standard elements used in regular web and app campaigns: banners, templates, and images that are linked to a single position.

The A/B Sets tab contains groups of element variants specifically set up to be tested against each other within an A/B test campaign, as seen in sets such as “Campaign Variant A” or “Campaign Variant B.”

The Signage tab contains elements intended exclusively for digital signage screens, which have different technical properties than web and app elements, such as orientation (portrait or landscape) and screen resolution instead of the standard pixel format.

When creating a signage element, you can choose between the element types Image, HTML5, or Video, where the Video type is specifically reserved for this context and is not available for generic elements.