The dashboard is the first screen you see after logging in and provides an at-a-glance overview of performance.
At the top, you can set the displayed time period using the Today, Last 7 Days, Last 30 Days, and Last 90 Days buttons; all underlying figures will then automatically adjust to the selected time period.
The dashboard is also divided into two main views via the “Web & app” and “Digital signage” tabs, as these two channels use fundamentally different KPIs: while Web & app focuses on impressions, clicks, and CTR, signage KPIs include the number of active screens, playback cycles, total airtime, and uptime.
Below the channel selection, you’ll find shortcuts to frequently used actions, such as “All Data & Insights,” “Add Element,” and “Add Campaign,” so you can click directly from the dashboard to where you’ll continue working.
The KPI cards below, such as Campaigns, Impressions, Clicks, CTR, and Budget Spend, provide a numerical overview of the selected period, while the combined “Campaign(s)” overview below shows, for each campaign, how that specific campaign contributes to the overall picture.