Data, insights, and conversions

Dashboard

• Reading the dashboard: KPI cards, charts, and time period filters
• Understanding and applying Shirley’s AI insights
• Find the most recent reports from the dashboard

Data & Insights — Performance

• Working with data filters: domain, position, campaign, and language
• Creating and reusing saved filters
• The Visitors subtab
• The Placements subtab
• The Data Collection subtab
• The A/B Testing Subtab

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Data & Insights — Elements and Reports

• Analyzing element performance in Data & insights
• Creating and Exporting a Report from This Module

Conversion Studio

• Setting up conversion goals
• Configuring events and sources
• Interpreting a conversion funnel, including drop-off rates per step
• Linking conversions to specific campaigns

Audience management

• Interpreting the estimated audience size
• Organizing audiences into audience sets
• Creating a smart audience
• Create an audience based on campaign data