Understanding and applying Shirley’s AI insights

In addition to the numerical KPIs, the dashboard also displays a text-based insights panel from Shirley, Sturely’s AI assistant.

This panel consists of three fixed sections:

• “General,” where Shirley summarizes in plain language how many campaigns are active and what the key totals are;
• “Insights,” where notable patterns are highlighted, such as a spike in volume at a specific time or the top-performing campaign or position for the period;
• and “Points of Attention,” where Shirley alerts you to issues that may require action, such as an impending budget risk, an expiring campaign, or simply the absence of such issues when everything is under control.

These AI insights are intended as a quick first layer of interpretation on top of the raw data, so you don’t have to comb through all the charts yourself every time to know where to focus your attention.

It’s important, however, to view these insights as a tool and not as a substitute for a thorough analysis in the Data & Insights module, especially when it comes to decisions that have a major impact on budget or strategy.