In addition to the Performance tab, Data & Insights includes a separate “Elements” tab, where the focus shifts from campaigns and positions to the individual elements themselves.
Elements are displayed here in a structured table showing their name, format, element type, language, device, and status, along with the corresponding metrics for impressions, clicks, CTR, unique views, and VED metrics. Elements that are part of an A/B test set or multiple language variants are displayed in groups, allowing you to quickly click through from the overall view to the individual variants.
This tab is the ideal starting point when the question isn’t “how is this campaign performing,” but rather “how is this specific piece of creative content performing”—for example, to assess whether a particular template or image consistently performs well or slightly less well across different campaigns and positions, which in turn can provide input for optimizing the creative guidelines within the Template Library.