Linking conversions to specific campaigns

The filters above the “Filter Results” section in Conversion Studio—which include a date range, domain(s), campaign(s), and languages—allow you to narrow down your conversion analysis to one or more specific campaigns.

This is essential for assessing the effectiveness of individual campaigns in terms of conversions, rather than just having an overall view of the entire account.

By isolating a single campaign or a limited selection each time, you can compare that campaign’s conversion performance with other campaigns that had a similar goal, and thus determine which approach, targeting, or creative execution best aligns with the desired conversion goal.

This campaign-focused analysis naturally complements the broader, cross-channel insights from the Conversions section within Data & Insights.