If a domain’s CNAME verification fails, the most common cause is that the DNS record has not yet been set up correctly with the domain registrar or hosting provider, or has not yet fully propagated across the internet.
DNS changes take time to propagate worldwide, so it is advisable to wait for a while – sometimes up to several hours – after setting up the CNAME record before retrying the verification in Sturely.
If verification continues to fail despite waiting long enough, check whether the CNAME record exactly matches the technical details provided by Sturely when adding the domain, including any subdomain requirements.
Typing errors in the hostname or the target of the CNAME record are a common cause of persistent verification failures. Until the verification is complete, you can choose to temporarily skip the CNAME verification when creating or editing the domain; please note, however, that this means no GDPR-compliant first-party cookie technology can be used for that domain until the verification has been successfully completed.