A frequently asked question concerns the behaviour of multiple campaigns targeting the same position: in such cases, the priority value of each campaign determines which campaign takes precedence for that position, with a higher priority value giving greater precedence than a lower one.
When campaigns have the same priority, the system may switch between them according to the configured delivery logic, which may explain why a campaign achieves only a fraction of the expected impressions despite being active and correctly configured.
A second frequently asked question concerns budget management: for a paid campaign with a set total budget and a CPM pricing model, the delivery of that campaign stops automatically as soon as the total budget has been used up, even if the campaign’s end date has not yet been reached. It is therefore advisable to monitor the remaining budget of paid campaigns regularly via the campaign overview or the relevant reports, so that premature termination due to budget exhaustion does not come as an unexpected surprise.