What a display rule does and how AI-based URL targeting works

A display rule determines on which pages of your website an element may or may not appear, based on the URL pattern.

Sturely calls this system AI-based URL targeting because the module not only supports manual patterns but also includes an integrated assistant, Shirley, to whom you can describe in plain language which pages you want to target or avoid.

For example, if you type that you only want to display page URLs containing the word “shoes,” Shirley automatically converts that description into a technically correct pattern, so you don’t have to write regular expressions yourself.

In practice, a display rule acts as a filter that you link to one or more elements: only when a visitor accesses a URL that matches the pattern (or does not match it, in the case of an exclusion rule) is the linked element displayed. This makes it possible to use a single slot on your website to display vastly different content per page, without having to set up a separate slot for each page.

The Display Rules overview shows the rule type, pattern type, linked languages, and the number of linked elements for each rule, giving you a quick understanding of how your targeting is structured.