As the number of display rules increases, the overview can quickly become confusing. Rule sets offer a solution to this: they are folders where you can group related rules together, such as all rules related to a specific product category, campaign theme, or department within the organization.
In the Display Rules overview, rule sets appear as expandable folders with a counter indicating how many rules they contain, so you can see at a glance how the rules are organized.
You can create a ruleset by clicking the “Add Ruleset” button next to the button for creating a new rule. Once created, when creating or editing a rule, you can select the desired ruleset in the “Ruleset” field, which is set to “None” by default.
Rule sets do not affect how the rules themselves function; they are purely an organizational tool that makes management more straightforward as your targeting strategy grows.