Organizing audiences into audience sets

Just as with display rules and signage screens, you can also group audiences into audience sets to keep things manageable as the number of audiences grows.

In the Audience Management overview, audience sets appear as expandable folders, such as the “Warm Leads” folder, which bundles two audiences, with a counter showing the number of audiences in that set.

You can create a new target audience set using the “Add Target Audience Set” button next to the button for creating a smart target audience

This organizational structure is particularly valuable for organizations that build target audiences around different themes or projects—such as various market research studies or survey campaigns—where clearly grouping related target audiences makes long-term management much easier.