Creating a new campaign: fields and settings explained

To start creating a campaign, click the “Add New Campaign” button at the top of the Campaigns page.

Sturely first asks you to choose a campaign type: Standard for a classic setup with a single set of elements, or A/B Test if you want to compare multiple variants of elements against each other. After making this selection, you’ll open a setup wizard consisting of two steps: first, select the positions where the campaign should appear; then, link the specific elements to those positions.

Basic Fields

On the right side of the wizard, you enter the campaign’s key details: the campaign name is required and appears throughout the overviews, while the description is optional and serves to briefly inform colleagues about the campaign’s objective, with a limit of 250 characters. The start and end dates are also required and automatically determine, based on your account’s time zone, when the campaign goes live and ends. Below that, you set the priority level—with 50 as the default—and the status with which the campaign is created, typically “Active.”

Toggle switches

Below these basic fields, you’ll find a series of toggles that allow you to further refine the campaign: Advanced Scheduling, Paid Campaign, Weather Conditions, Target Audience, Country Targeting, and Conversion Tracking. Each of these options activates additional settings and is explained separately in the following articles in this and other sections.

! Please note that as soon as you toggle the “Paid Campaign” switch, Sturely creates the campaign with the status “Draft”: the campaign must first be paid for before it can actually be activated, as explained in more detail in the Payments and Budget Tracking section.