Setting up budget and conversion tracking at the campaign level

When creating or editing a campaign, you can use the “Paid Campaign” toggle to set a total budget in euros, along with a pricing model such as CPM (cost per thousand impressions). 

Once this toggle is active, the campaign is created with the status “Draft” and must first be paid for before it can change to the “Active” status; you can read about how to track this in the Payments and Budget Tracking section.

Using the “Conversion Tracking” toggle, you can link the campaign to one or more conversion goals, so that you can later view in Conversion Studio and in Data & Insights how many conversions the campaign has generated and what the conversion rate is.

If desired, combine this with the “Target Audience” and “Country Targeting” toggles to further refine the campaign to a specific group of visitors or a specific country, and with “Weather Conditions” if you want the campaign’s visibility to depend on current weather data.

This combination of budget, conversion tracking, and targeting makes it possible not only to run a campaign but also to accurately measure and optimize it.