The Placements section shows the performance of your placements and the underlying URLs within the selected filters.
At the top, you’ll find four summary figures:
- the number of active placements,
- the number of filtered campaigns,
- the total number of impressions, and
- the total number of clicks.
Below that, a table for each position shows the number of impressions, clicks, and that position’s share of the total, followed by a “Show URLs” table that shows exactly which page URLs the impressions were recorded on, including the UTM parameters used to drive the traffic.
This granularity makes it possible to look beyond the campaign or position level and identify which specific pages generate the most traffic. For example, if a single URL accounts for a strikingly high share of impressions, this could be a signal to further refine the content strategy for that page or to shift additional budget toward driving traffic to it.