The Conversions section within the Performance tab offers a condensed view of the conversion data that is managed in detail within the Conversion Studio module, but integrated into the broader performance analysis of campaigns, positions, and elements.
This allows you to see, within the same filtered view where you view your impressions and clicks, how many conversions actually resulted from them.
This integrated view is useful for quickly getting an initial impression of a campaign’s effectiveness in terms of conversions, without having to switch to Conversion Studio right away.
However, for a thorough analysis of conversion funnels, drop-off rates per step, or revenue attribution, Conversion Studio remains the most suitable tool, as that section is specifically designed for those purposes.
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